Artists Project Earth (APE) is a UK based charity focusing on combating climate change and fundraising for natural disaster relief aid. Working in collaboration with international musicians they have produced several fundraising albums which have helped to support 270 different global projects.
Brief
APE came to us having reviewed their website performance and looking for a solution to their issues with their current CMS. In addition to this, APE had commissined a new look for their website and would require this to be applied at the same time along with several changes to content accessibility and structure. The requested solution would increase the level of interacivity within the site as well as showcase effectively both their products and activities.
Design
In collaboration with APE's designer, Website Express utilised proven methods to enable the charity's content and products to become seamlessly integrated resulting in a much more satisfying and engaging user experience. The introduction of a commentable blog as well as an interactive projects search, fully manageable through the upgraded CMS, has resulted in the website's usability being increased exponentially for both administrators and visitors alike. In conjunction with the introduction of the new design, additional work to the music player and shop now means that visitors can enjoy a far more satisfying shopping experience, increasing sales and showcasing products effectively.
Outcome
APE are thrilled with their new website, especially since they are now able to update and manage it as and when required with little fuss utilising a straightforward and flexible management interface. The application of the new design has given both their contents and products a fresh platform and is in keeping with an charity that continues to expand and change.
