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Many companies and organisations, from SMEs to large enterprises are looking to exploit social media for their marketing, particularly concentrating on the big three social media sites at the moment: Facebook, Twitter and LinkedIn.
What they are less sure about is how to go about conducting such a social media marketing campaign.
Facebook has recently come to the rescue, publishing a 14-page document, titled "Best Practice Guide: Marketing on Facebook" which serves as an official resource on how to make best use of Facebook's social advertising products, analytics and plugins to grow one's business.
The "five guiding" principles present a sound framework for marketing on any social media platform: use an authentic voice, be interactive, nurture your relationships and user reporting tools and feedback to continuously adapt your strategy.
The guide suggests a specific five-step process for achieving key business objectives, including increasing traffic and sales, product development and building customer loyalty.
You can download the PDF, or view the document on-line below.
Website Express has actively embraced social media since our founding, and has several years experience in assisting our clients with their social media marketing campaigns.
If you would like to promote your business or website on Facebook, Twitter or LinkedIn, please contact us today or give us a call on our local Cardiff number: 029 2000 4547.